TheUSAMade
Verdict: 100% Canadian-Owned (Calgary, AB)Health & Skincare, Deodorant & Body Care

Is Routine Canadian?

Quick Answer & Ownership Summary

Yes! Routine is 100% Canadian women-owned, founded in Calgary, Alberta in 2011 by sisters Neige and Pippa. Famous for cult-favourite natural deodorants (Superstar, Sexy Sadie, Like a Boss), body creams, and eco-friendly cardboard sticks.

Parent Company
Routine Natural Beauty Inc.
Headquarters
Calgary, Alberta, Canada
Founded
2011 in Calgary, AB
Manufacturing
Crafted in Canada with clean, natural ingredients including activated charcoal, magnesium, dietary clay, beeswax, and pure essential oil scent profiles.
The Ownership Reality & Corporate History

Who Really Owns Routine?

Routine is an independent, 100% Canadian women-owned enterprise founded and operated by sisters Neige and Pippa in Calgary.

Where Are Routine Products Manufactured?

Crafted in Canada with clean, natural ingredients including activated charcoal, magnesium, dietary clay, beeswax, and pure essential oil scent profiles.

Verified Fast Facts
  • 100% Canadian women-owned natural beauty brand founded in Calgary in 2011.
  • Pioneer of natural cream deodorants packaged in glass jars and 100% biodegradable cardboard sticks.
  • Offers baking-soda-free formulas for ultra-sensitive skin (The Curator, Johnny's Cash).
  • All products are cruelty-free and manufactured in Canada.
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Made In Canada

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Spec Highlights
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Replaces:CeraVe Daily Moisturizing Lotion, Cetaphil Daily Hydrating Lotion
$28.00USD

Official imagery available at retailer

Build Skincare B-Wash Powder-to-Cream Cleanser

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Clean BeautyON Crafted
Replaces:CeraVe Hydrating Facial Cleanser, Cetaphil Gentle Skin Cleanser
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Build Skincare B-Balm Barrier Salve

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Clean BeautyON Crafted
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Build Skincare B-Gel Water Hydrator

Spec Highlights
LightweightClean BeautyON Crafted
Replaces:Neutrogena Hydro Boost Water Gel, The Ordinary Hyaluronic Acid 2% + B5
$24.00USD

Official imagery available at retailer

Build Skincare A-Gel Gentle Salicylic Treatment

Spec Highlights
Clean BeautyON Crafted
Replaces:Paulas Choice 2% BHA Liquid Exfoliant, The Ordinary Salicylic Acid 2% Solution
$27.00USD

Official imagery available at retailer

Build Skincare Starter Bundle (b-wash + b-cream)

Spec Highlights
Clean BeautyON Crafted
Replaces:CeraVe Daily Routine Set, The Ordinary The Daily Set
$50.00USD

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Build Skincare Hydration Bundle (b-cream + b-gel)

Spec Highlights
LightweightClean BeautyON Crafted
Replaces:Neutrogena Hydro Boost Set, Laneige Hydration Kit
$47.00USD

Official imagery available at retailer

Build Skincare Moisture Bundle (b-cream + b-balm)

Spec Highlights
Clean BeautyON Crafted
Replaces:CeraVe Winter Skin Repair Pack, First Aid Beauty Ultra Repair Duo
$54.00USD

Official imagery available at retailer

Frequently Asked Questions: Is Routine Canadian?

Is Routine 100% Canadian-owned?

Yes! Routine is 100% Canadian women-owned, founded in Calgary, Alberta in 2011 by sisters Neige and Pippa. Famous for cult-favourite natural deodorants (Superstar, Sexy Sadie, Like a Boss), body creams, and eco-friendly cardboard sticks.

Is Routine deodorant Canadian owned?

Yes! Routine is 100% Canadian-owned and operated out of Calgary, Alberta.

Where is Routine deodorant made?

Routine natural deodorants and body creams are made in Canada.